Growing demand for convenient and ready-to-drink cocktails is a key factor driving the growth.

The market is segmented based on product type, distribution channel, and region. Ready-to-drink (RTD) cocktails dominated the market in 2023 and is expected to maintain its dominance over the forecast period. RTD cocktails are gaining traction due to their convenience as they can be consumed without any preparation, as compared to traditional cocktails.

The online distribution channel is projected to register the highest CAGR over the forecast period. Rapid growth in the adoption of e-commerce platforms and increasing internet penetration are expected to drive the segment growth. Furthermore, availability of discounts and offers on online platforms are expected to further increase the segment’s share.

North America dominated the market in 2023 and is expected to maintain its dominance over the forecast period. High consumption of alcoholic beverages in countries such as the U.S. and Canada is expected to drive the regional growth. Furthermore, increasing disposable income and changing lifestyle are expected to further fuel the growth.

Asia Pacific is anticipated to register the highest CAGR over the forecast period. Rapid expansion of retail outlets and increasing consumption of alcoholic beverages in countries such as India, China, and Japan are expected to fuel the regional growth.

Key players operating in the market include Diageo plc; White Plains, New York-based Pernod Ricard; and Bacardi Limited, among others. These companies are engaged in product launches, collaborations, and acquisitions for expansion of their product portfolio and geographical presence.

Global Bottled Cocktail Market Segmentation

By Product Type:

• Ready-to-Drink (RTD)

• Others

By Distribution Channel:

• Online

• Offline

By Region:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East & Africa